"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Sweathead, A Strategy Podcast
Using Bias in Marketing
Psychologist Ian Begg argues that vision is the most powerful of our senses. If we can picture something, it becomes sticky if we can't picture it. Increasingly, brands are communicating in more and more abstract conceptual ways. What you should do is translate an abstract objective into something far more concrete.
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