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Weapons of Influence #6: Scarcity (Ep. 199)

The Inforium

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I'm Losing Chances I Never Thought I Had

The scarcity principle is that when people realize that a resource is scarce, that its availability is limited, they want it more. With loss, aversion wed value things we thought we already had more than things we don't have. In circumstances it's hard to make a choice when you have so many things in your like, once i make this, i lose all those other things that i didn't choose. And freedom is slavery. Freedom is great, but freedom from freedom is sometimes useful. The first five thousand people who download the next episode are going to get to listen to it later today. After that, we're deleating it off the server and posting it on YouTube.

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