2min chapter

Your Undivided Attention cover image

From Russia with Likes (Part 2) — with Renée DiResta

Your Undivided Attention

CHAPTER

Facebook Group Recommendation Engines Are Broken

The same pattern of the conspiracy correlation reinforcement is happening on Amazon, it's happening on Instagram, happening on Twitter, recommended users with ISIS users. So they're just going to keep doing whatever works and getting you to buy it. In Facebook's case, these are groups that if you got, if I got you to join them, we can predict that you're likely to use it a lot more than if you don't join this group. And ultimately what flows into their business model.

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