The Diary Of A CEO with Steven Bartlett cover image

The Marketing Genius Behind Nike: Greg Hoffman

The Diary Of A CEO with Steven Bartlett

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Crafting Brand Identity Through Design

This chapter delves into the purposeful relationship between intentional design and brand identity, emphasizing the significance of detail in branding. It also presents three guiding principles—empathy, curiosity, and courage—that can elevate marketing efforts within teams, while encouraging creativity and collaboration among members.

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