3min chapter

Sweat Equity by Marketing Examined cover image

How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop

Sweat Equity by Marketing Examined

CHAPTER

Leveraging TikTok for Strategic Product Launches

This chapter explores a strategic approach by a brand in launching products on TikTok Shop, highlighting an incentive program for creators and affiliates that led to the creation of 17,000 promotional videos. The discussion underscores the effectiveness of influencer marketing in driving brand visibility and revenue, presenting a model for retail brands to engage economically on social media.

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