Fashion's Future Moment
TechMagic with Cathy Hackl
00:00
Announcing a Ralph Lauren by Bitmoji Collection
Snap has almost 300 million daily active users, many of which are using augmented reality on a daily basis. They also own and host the largest avatar and community in the world which is bidmoge. As part of an innovation partnership we brokered with them, we launched what was our first foray into digital fashion but a Ralph Lauren by Bitmoji collection. Today there are tens of millions of avatars wearing Ralph Lauren on their bidmoji expressing themselves through whichever style they selected.
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