The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 782: How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

The Official SaaStr Podcast: SaaS | Founders | Investors

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Contrasting Sales Strategies for Different Customer Segments

This chapter explores the differing sales strategies of HubSpot and BILL, focusing on how they target larger SMBs and smaller customers, respectively. It emphasizes the importance of adapting resources and investment strategies based on customer segments and the need for effective market segmentation.

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