Is There Virtue Signalling?

There's a lot of virtual signalling going on, because companies realize they need to do this. The tricky thing with virtue signalling is that there's alwaysly an implicit understanding and sometimes an explicit understanding from brands. You don't need to be all things to all people. Pick one thing that you really care about where you can actually move the needle. And finally, being coherent in intention and behaviour. Soe doing the right things for the right reasons, and not just because suddenly there's social pressure for you to do certain things or you're legally compelled by shareholders.