The Feed The Official Libsyn Podcast cover image

228 All The Buying of Listeners

The Feed The Official Libsyn Podcast

CHAPTER

IAB Stats - What's the Difference?

I don't think it's really big news. I think it's just smart business. If there are reasons for creating the podcast, which CNN's reasons are revenue generation, then they have to look at what's working and what's not. It's just interesting how all communications, you've got to look at that stuff. Basically, they threw spaghetti at the wall, saw what stuck and are moving forward.

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