The Feed The Official Libsyn Podcast cover image

228 All The Buying of Listeners

The Feed The Official Libsyn Podcast

00:00

IAB Stats - What's the Difference?

I don't think it's really big news. I think it's just smart business. If there are reasons for creating the podcast, which CNN's reasons are revenue generation, then they have to look at what's working and what's not. It's just interesting how all communications, you've got to look at that stuff. Basically, they threw spaghetti at the wall, saw what stuck and are moving forward.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app