#197: Loyalty Insights from Poland
Let's Talk Loyalty
00:00
How to Grow Your Loyalty Program Penetration in the Market
The highest penetration rate recorded in among the youngest part of the population, meaning in 18 to 49 years old. In terms of gender, we've got a female majority, big sound of 10 participants in loyalty programs women in Poland. The leading market segments in which programs are organized are food and clothing, retail chains, gas station chains and drug stores. And having said that, basically, the potential to grow is within the target audience, which is most difficult to acquire,. Those less educated and older.
Play episode from 37:24
Transcript
