The State of Training, Ethics, Standards, and Connection in Sales
The Win Rate Podcast with Andy Paul
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The Evolving Ethics of Sales Certification
This chapter explores the necessity of certifying and licensing sales professionals, paralleling the rigorous standards of other professions like real estate and finance. It discusses the ethical implications of sales practices, the influence of technology, and the evolving landscape of buyer-seller relationships, emphasizing the need for interpersonal skills and trust-building in sales. The speakers argue for higher standards in sales through ethical certification, aiming to enhance consumer trust in an increasingly technology-driven marketplace.
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