Chris: It's just far too easy to lob a cannonball or fire an arrow from the top of the castle. And it's so much more effective just to get much closer and do a powwow. Do you have a story of something really crazy or super awkward that happened during user testing? Chris: I think ad infirmary humans, where we do, or are some of it says, one of the reasons why we started doing this was because we felt like, hey, we can do a better conference.