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#143 Steve Schmida, Founder and Chief Innovation Officer of Resonance Consulting
Bigger Than Us
The Importance of a Smallholder Farm in Asia for PepsiCo
Why is a smallholder farm somewhere in Asia important to PepsiCo? It's one of these things that seems counterintuitive. If you're the CEO of PepsiCo, one of your largest growth markets right now is in Asia. And specifically South Asia is a major, major growth market.
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