18min chapter

The School of Greatness cover image

Head of TED: INCREASE Your HAPPINESS & ABUNDANCE! Our Simple STRATEGY To Reaching BILLIONS | Chris Anderson

The School of Greatness

CHAPTER

The Power of Strategic Philanthropy

This chapter explores a strategy for the wealthy to give a percentage of their income annually to charity based on religious principles, showcasing the potential positive impact if top wealthiest people adopted it. It emphasizes the shift from impulsive to thoughtful giving, urging individuals to research nonprofits and form lasting relationships within a community of supporters for a more fulfilling charitable experience. The chapter discusses the correlation between generosity and attracting positive outcomes, showcasing examples of companies integrating generosity into their business strategies to create value and engage customers.

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