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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
The Limits of DSP Bidding
It's hard to even point out exactly where the flaw is on the DSP side because it's just so complicated. The financial incentive for publishers to make that problem worse, not better. And really critically, this is a zero sum game. There's only so much money that's going to leave DSPs this year and publishers have very little ability to change that number.
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