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Masterclass on factor investing (smart beta) with Sankaranarayanan Krishnan

Zerodha Educate

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Factor Investing

The whole concept of factor investing started back in the 1950s. Back then, any return someone generated was largely considered to be the alpha that was generated on account of stock selection or allocation by the manager. So people started to think of very basic models to think, okay, what are some of those common attributes that are present across all the stocks? And if you take exposure to those characteristics or attributes, then you're entitled to some returns.

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