In this episode the operators break down their actual results from Black Friday and Cyber Monday, analyzing why some brands experienced record growth while others saw shifts in consumer behavior between the US and Canadian markets. They debate critical holiday strategies, such as the benefits of starting sales early versus maximizing profit during high-intent windows, and explore the theory that inflation is driving consumers back toward durable goods over expensive experiences. The discussion also covers the increasing reliance on "Buy Now, Pay Later" services, the potential risks of mounting consumer debt, and essential tactics for managing post-holiday returns and preventing e-commerce fraud.

Chapters:

00:00:00 - Introduction

00:02:35 - BFCM Recap

00:18:36 - Regional Sales Trends

00:30:52 - Inflation's Impact

00:40:39 - Buy Now Pay Later

00:53:45 - Returns Management

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