The Intelligent Investor
What You Will Learn
00:00
The Importance of a Strong Brand Identity in a Company
Companies with a strong brand identity like Harley, that's not going to go down. If they're making two or three acquisitions a year, it's a sign of potential trouble. Another important thing for a company is that they're a marathoner, not a sprinter. He says if you ever lose more than 25% of your portfolio, you fucked up somewhere and you should get an advisor.
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