Transforming Digital Content: From About.com to Dotdash Meredith

On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith.

In our discussion MSG and Jonathan cover:

• Jonathan’s journey from physicist to media and publishing innovator
• Becoming the official cartographer for Game of Thrones
• Adapting legacy brands like About.com to the digital-first era through verticalization
• Building audience connections through intent-driven, high-quality content
• Leveraging audience data to shape editorial and business strategies
• The importance of community and engagement in the future of publishing
• Revenue strategies in an ad-supported, privacy-conscious ecosystem
• Engaging younger, digital-native audiences with personalized, relevant content
• Publisher-advertiser dynamics in a privacy-first, post-cookie world
• The evolving role of AI in content production, personalization, trend analysis, and more.

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