The Calculated Nature of Celebrity Announcements

Taylor Swift and NFL player Travis Kelce announced their engagement Tuesday. Fans mobilized, groups chats lit up, and social media posts of Swifties celebrating went viral.     

“Post Reports” host Elahe Izadi speaks with pop culture reporter Emily Yahr about this announcement, why it was an unusual move for Swift, and what it could mean for Swift’s music career and business. Plus, we hear from personal finance columnist Michelle Singletary on whether a pre-nup is worth it.     

Today’s show was produced by Thomas Lu. It was edited by Peter Bresnan and Reena Flores and mixed by Sam Bair. 

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