How to Differentiate Your Business

Price strategy as differentiation can go all the way from being the highest price to being the lowest price. Third, we have process and of course process is one of my favorite pathways to differentiation because it really gets to marketingprocess and sales process. Last year for Amazon customers late last year, the number of Kindle books sold equaled and slightly surpassed a ratio of about 105 to 100, their sales of hardcover and paperback. And then the final category of pathway to differentiation is place under place there are geography itself.