Are Near Losses Equally Motivating?

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There's this spectrum where on one end we have motivation, and on the other end we have satiation. It seems like the more that we get what we want, the less we're abotet,. Right? In fact, in one of my really like oder papers, and instead of giving people a whiff of an odor, we gave them like 13 minutes of a pleasant odor. You satiate people with a lot, and you're literally like satisfying that motivation energy. Why aren't all losses equally motivating? It boils to your anticipation and the motivation energy, right? Y. I do find that near losses, this satly came from my lottery playing experience of life. I

If you’ve ever daydreamed o standing at an Olympic podium or delivering a big award speech, you probably pictured yourself as a winner. But according to today’s guest, marketing professor Monica Wadhwa, maybe you should imagine yourself as a runner-up. In this episode, Monica talks about why getting close to – but not quite achieving – triumph actually helps us gain the energy and motivation we need to chase after our goals, and shares tips on how we can change our mindset and create almost wins that will put us on the path to success.