
264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote
GTM Live
00:00
How to Put Together a Strategy That Marketing Leads
I'v basically did this right? Like, my first five years of my career were in profitable companies that sold physical products at margins that were better than sass. It was wild. We had 90 plus % margins on hardware products because they were so specialized. I think if you're coming from that angle, like the things that i learn personally, we're like, how to put together a business case? What does the ceo care about when we're going to go and invest three million dollars in a product? How are we going to improve gross margins to create a better business a?
Transcript
Play full episode