4min chapter

The New Music Business with Ari Herstand cover image

Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team

The New Music Business with Ari Herstand

CHAPTER

How Do You Build a Relationship Between Artists and Fans?

I think at the end of the day, it's really, I mean, authenticity gets thrown around a lot. And whether you're authentic within 30 seconds or 30 minutes or 30 years, I think that is what people are attracted to. The ones that are staying true to themselves and representing themselves authentically through whatever medium we have,. Those are the artists that are going to have built in building those lifelong fans.

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