2min chapter

The Jordan B. Peterson Podcast cover image

235. Evolution, Sex & Desire | David Buss

The Jordan B. Peterson Podcast

CHAPTER

Men Prefer Physical Attractivity More Than Sexual Attractiveness

i got in trouble for saying that women use make up to enhance their sexual attractiveness. reddening the lips is not only a signal to mimic youth and fertility, but it's likely associated with mimicry of ripe fruit because our visual system evolved to detect ripe fruit. This is a very upsetting notion to some people. And so i was actually, even before i published the 37 culture study, i gave a talk on it to a sociology department when i was at michigan. A professor came up to me afterwards and said that i shouldn't publish the finead able. Why not? Cause enough to me, empirical findings are empirical findings, you know. But she said that women had it

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