If the repeat purchase rate is really high, you have to wonder, like, are they even bringing in new customers? Ya ya, when you mean repe purchase rate, you mean repeat revenue coming in. And it's hard to beat that number with new customers, totally. There 're a few other metrics i wanted to chat about here from bench mark metric perspective. The other one is marketing cost as a percentage of revenue. I took this screen shot two weeks ago now. It basically shows large companies and their cost ofa marketing as a Percentage of Their Revenue.
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
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Timestamps:
- Intro: 0:00
- What Companies Get Wrong About Repeat Purchase Rates: 3:33
- Growth and Marketing Spend: 6:17
- Getting Your P&L House in Order: 14:41
- Hyper Tactical Retargeting: 24:45
- Crushing It With Culture: 31:03
- The Cease And Desist Story: 33:34
- To Discount or Not? 38:55
- What Coupon Code? 41:37
- The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com