S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
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Are You Just Bringing in New Customers?
If the repeat purchase rate is really high, you have to wonder, like, are they even bringing in new customers? Ya ya, when you mean repe purchase rate, you mean repeat revenue coming in. And it's hard to beat that number with new customers, totally. There 're a few other metrics i wanted to chat about here from bench mark metric perspective. The other one is marketing cost as a percentage of revenue. I took this screen shot two weeks ago now. It basically shows large companies and their cost ofa marketing as a Percentage of Their Revenue.
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