The Notter Mechanism, Is It Really Simple?

In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google’s Android Privacy Sandbox announcement. What we cover:

✅ A breakdown of what exactly Google announced
✅ Details of how mobile attribution will work with Privacy Sandbox
✅ Predictions on the future impact on the ecosystem and app marketers

Topics include:

 - the biggest change
- how this ranks next to Apple's ATT
- is the sky falling?
- attribution under Privacy Sandbox
- SDK Runtime
- Google Referrer
- Lack of user consent
- Topics and Fledge
- and ... the future of mobile marketing measurement