CHAPTERS
00:00 - Intro & Outrageous Hooks
3:29 - Athletes & Celebs Marketability
7:29 - Utilizing Captions in Content
8:45 - Athletes Content Potential
11:31 - Foreshadowing, First Shot, Caption
14:00 - Long-Form Captions
15:48 - Bryson DeChambeau’s YouTube
18:17 - Power of Quantitative Comparison
19:59 - Copy & Script Writing
22:15 - Psychology and Buying
25:32 - Recreating YT Hooks
27:55 - Jenny Hoyos’ Power Words
29:31 - Ads in the 1800s
33:44 - Repetition in Writing
37:10 - Endnotes & Italy
DESCRIPTION
We decided to unpack what makes content truly stick – starting with outrageous hooks and ending with the psychology behind buying. We explore Bryson Dechambeau’s content strategy, the underrated power of captions, and why celebrities are content goldmines waiting to be tapped. From YouTube hooks to 1800s copy, this episode covers how to craft messages that captivate user attention. Thanks for tuning in and we’ll see you in Italy next week!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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