People are, people are mirroring Trump. Right. And he's giving us an externalization of some of our more base. There is a real comfort in that. I'll give you an example from my own life. My dad, he wasn't a COVID denier, but he wasn't being careful. He actually brought it home and gave it to my mom. What if that had gone the other way? She was an at risk person,. But also I'm glad that it worked out. Yes. They understood the, this is what I always make this joke. I'm like, this is why advertising works. It's like what we hear changes your behavior, changes your