HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457
I Love Marketing
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The Importance of Marketing
Marketing is what you do to get someone on the phone or face to face with you properly. By the time you're talking to them they're pretty interested pre motivated and predisposed to do business with you. The selling is often done in a very pressured way with people that are not, there's not any good marketing put in front of them like Robert Chaldini who's going to be here next week at Genius Network. He wrote a book influence and then many years later he wrote the book called pre suasion which talks about how to have an influence moment before you even talk to somebody. And if you just go right at it you're going to be putting a lot of
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