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Jacki O'Neill - Episode 49

ACM ByteCast

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Navigating Social Foundations in African Small Businesses

Exploring the role of social relationships in African small businesses, this chapter advocates for the 'socio-tector' model that values human connections alongside data-driven strategies. It contrasts the rush to automate in developed regions with the need to consider local contexts and cross-cultural differences, emphasizing inclusivity and community collaboration in technology implementation.

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