How Rationality F’s up your B2B Strategy
Marketing Against The Grain
00:00
Balancing B2B Marketing Strategies
This chapter delves into the necessity of harmonizing rational and irrational strategies in B2B marketing, urging leaders to highlight unique differentiators in their approaches. It emphasizes the role of innovation and transformational messaging while exploring the complexities of distribution, branding, and product positioning. The discussion also examines how varied audience personas may respond differently to functional versus aspirational narratives, illustrated through case studies like AWS.
Transcript
Play full episode
