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How to Communicate Effectively With Your Audience
In CBT is a way to prime our minds to engage in more system two thinking. So you have your audience in mind, right? But then you need to identify what your message is, right? Which is the hard thing to do and you advocate for finding your big idea. These are the three buckets that we want to be thinking about because what we say matters. The effectiveness of our ability to communicate is going to determine in large part the effectiveness of whatever it is that we're working on.