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The Differentiators of a CRM and Project Management Tool
The end to end nature is going to be key. The challenge of transitioning a tool, there's a lot of challenges. Even if you have different departments, or if you have an intake department, might be in one and your lawyers might be in the other one. There probably should be more crossover. I think you would find if you had them in one tool. Once you are done, well, you're never done marketing.