The Capacity to Deny Blissful Facts

The capacity to deny brutal facts is immense. We spend so much of our time just warning the world to work differently than it does, or wanting to create the outcome that we think should happen. The only way i know to gain some confidence in the insides was to go back and look at how companies went from a start-up to an enduring, great company. But then you have to step back and say, well, it's not necessarily that they had better information. It's not necessarilythat they saw things in the industry that other people didn't see. Their comparison companies saw often the same things.