Organizing an Overnight Ultra Event: Responsibility, Teamwork, and Brand Growth

Today, Hope and Tony are joining me to relive the adventure of BPN's 50-mile overnight ultra. This race truly embodied who we are as a brand—a gritty race where runners are challenged to hold the standard. Not only were the runners unaware of the course or location until the day of, but we also had to contend with loose bulls, rugged terrain, and a significant course change just an hour before the race started. This race was another milestone in shaping the BPN brand that I and the BPN community will never forget.

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Topics:

0:00 Intro

1:30 Welcome

3:26 Hosting the race on a working cattle ranch

10:12 How to race came to be

18:45 Designing a race for the committed

25:43 The concerns involved

30:24 Starting the race

39:34 Mapping the course

51:49 Marking the course

56:34 The hardest events to plan

59:24 Building a brand in drops

1:03:22 Medals for the finishers

1:06:14 Hope & Tony’s history at BPN

1:19:34 The confidence-boosting moments

1:23:24 Growing through failure