If you're a very large company, you probably don't want to recreate or replace your entire data warehouse in the cloud. But if you can actually apply actual analytical models to that actual analytical technology, then you can begin to derive a lot of value. And one issue that, the other issue hat cant see here, is that all i did isn't going to live in the same place, right?
What IS customer intelligence? What is a customer? Is the customer best understood by breaking the word down into its component parts: "cuss" and "tumor?" Would that be an intelligent thing to do? Will these and related questions some day be answered by self-aware machines? Will any of *these* questions be answered on this episode? Give it a listen and find out!
The mish-mash of companies, products, and miscellany mentioned on this show include: Adobe, Oracle/ATG, SAS Customer Intelligence, Salesforce.com, Scott Brinker (Chief Martec), Domo, Data Studio 360, Tableau, iJento, Netezza, SPSS, Unfrozen Caveman Lawyer, Eight Is Enough, Legend of the Plaid Dragon (and the Slack version), Office Vibe, p-value article on fivethirtyeight.com (and the p-hacking app), and the "AI, Deep Learning, and Machine Learning" video.