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My Crowdfunding Failure: A Post Mortem with Andrew Lowen

The Board Game Design Lab

CHAPTER

The Cost of Confusion in Crowdfunding

Time is always a cost. And so that that definitely factors in. If you confuse, you lose. That's one thing Amazon is so good at. You can literally click one button and the thing is now going to show up at your house. Now, with a crowdfunding campaign can't exactly do that. There's a little more more to it. So I know what your thoughts are and all that. Yeah, I think another thing to add into that invisible equation that backers are playing out in their minds is time. How long is this going to take to get to me? How long is my $50 going to be wrapped up in this campaign?"

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