Inventors and Data Dogs

Once you're feeling comfortable about the mechanism and the campaign type, then it's usually the time that you start to spend real money. Don't be afraid to go crazy big. There should be no fear in this once you feel that you really gutterally understand how a campaign is working. The number one thing is the piling now a lot. For years when we were a small start up, and we not only were getting the biggest spot, which was superintensive on the budget, but we had to manous booth for an entire year. We would fly out, for first weeks of the company, and do literally hundreds of people that we'd been given. And that translated into huge