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The 2 Minute Medicine® Podcast- Episode 1

The 2 Minute Medicine® Podcast

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Impact of Financial Incentives on Maternal Smoking Cessation in Pregnant Women

The chapter explores the effectiveness of financial incentives in encouraging pregnant women to participate in smoking cessation services, based on a study that offered up to 400 pounds in shopping vouchers. While the results showed a notable increase in verified non-smokers among the incentivized group compared to the control group, the impact diminished by six months postpartum.

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