If i can connect a story with information, it's so much more powerful and memorable. And then it's stories just make rememberinng things, especially technical things, just so much more real to me. It goes into that ideaof the memory palacerigt, i think it's an external memory palac you're not constructing it, but it's kind of there. It's made for you in the story. Our brain forgets things. As we bring things back, we enhance those.