Bayesian thinking in work and life, ad attribution models and A/B testing, machine learning@Foursquare - Max Sklar - the data scientist show050
The Data Scientist Show - Daliana Liu
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Ad Attribution
A lot of add measurement on lineis is it getting me to click. In this case, the measurement is, is this causing people to go to physical places? And since forsquare has that dataa, they can give that answer. E, i think in the organization, ar, probably from the leadership side, data drivenis important,. But also make people feel safe to take some small risk, even if it's not supported by data.
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