The macego system goes after video editors and creators. If you're a creator, you appreciate something beautiful. And those people who are creatives are price insensitive their price. That's why pcs, if you had an intail chip versus an am d versus some ounow generic chip, they could have a difference of a hundred, 200 bucks. But also, how do we make the best possible experience for our consumer base? What does their consumer base doe? They're not gamers as much as they are video editors and Creatives.