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3min chapter
Creating a KPI Cadence for B2B
The Revenue Marketing Report
Aligning KPIs for Sustainable Business Growth
This chapter explores the intricacies of establishing effective performance goals for sales and marketing teams, stressing the dangers of ambiguous objectives. The discussion encourages a broader perspective on key performance indicators (KPIs), advocating for a focus on sustainable growth through deeper engagement in renewals and upsells.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode