
S4E33 - Building a Mature CRO Program with Achille Vaulot
Experiment Nation: The Podcast
Mastering Conversion Rate Optimization
This chapter explores the essential elements of a mature Conversion Rate Optimization (CRO) program, including team dynamics, communication, and the importance of data-driven decision-making. It contrasts the mindsets of different cultures towards testing and failure, emphasizing the need for strategic planning in CRO. Additionally, it addresses the significance of aligning KPIs with business goals to ensure client satisfaction and optimize conversion rates.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.