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S4E33 - Building a Mature CRO Program with Achille Vaulot

Experiment Nation: The Podcast

CHAPTER

Mastering Conversion Rate Optimization

This chapter explores the essential elements of a mature Conversion Rate Optimization (CRO) program, including team dynamics, communication, and the importance of data-driven decision-making. It contrasts the mindsets of different cultures towards testing and failure, emphasizing the need for strategic planning in CRO. Additionally, it addresses the significance of aligning KPIs with business goals to ensure client satisfaction and optimize conversion rates.

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