Choiceology with Katy Milkman cover image

A Sticky Situation: With Guests Richard Thaler, Wendy Wood & Susan Budowski

Choiceology with Katy Milkman

CHAPTER

The Impact of Friction on Decision-Making

This chapter explores the concept of friction and its influence on decision-making. It discusses the effect of friction through examples like Richard Thaler's newspaper subscription and the challenges of purchasing and getting out of timeshare contracts. The chapter highlights the need for transparency and thorough research before making decisions.

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