The Importance of UX in Business

UX is not a matter of pleasing the user and making it the best case for the user. It's about, well, if you're running a business, it means that you can't spend too much money making it good enough. If it's going to take too many hours, it's not worth doing. So we talk about lowering costs, which is good because it knows your cost curve. But at the same time, we need to do, I suppose, not cheat, but we can bump up the indifference curve for the purchase.