Intro

Carlos Delatorre is one of the legendary go-to-market leaders of the last 20 years. Today, Carlos is the Chief Revenue Officer (CRO) at Harness, where he oversees global sales and go-to-market (GTM) operations. Before Harness, Carlos was the CRO @ MongoDB and Navan. Carlos is also an investor with a portfolio including the likes of Modern Treasury and Starburst to name a few. 

In Today’s Sales Masterclass We Discuss:

03:48 The Art and Science of Sales

04:42 How to Hire Sales Talent

06:26 How to Build a Sales Team

15:28 Why Every Sales Rep Should do Pipeline Generation 

19:45 How the Best Reps to Pipeline Generation

21:34 Biggest challenges of Pipeline Generation

22:44 Pipeline Generation Success Stories

34:59 Sales Metrics and Conversion Rates

35:32 Customer Acquisition Strategies

37:17 Evaluating Sales Performance

39:14 Effective Sales Training

43:10 Pipeline Generation and Deal Reviews

45:05 Maintaining Sales Team Morale

46:20 Verticalized Sales Playbooks

48:37 Addressing SaaS Churn Rates

49:49 Discounting and Deal Slippage

52:02 Transitioning to CEO Role

54:15 Hiring Mistakes and Sales Rep Evolution

57:03 In-Person vs. Remote Sales Teams

57:55 Account Management Strategies

01:02:47 Creative Sales Tactics

01:04:12 Final Advice for Sales Leaders

01:04:46 Adapting Sales Strategies During Crisis