The Future of Media and Thought Bubbles

I use Gmail and I very, very rarely open my spam folder unless somebody's message seems have gotten abducted by it. And particularly when it's not Nigerian princes, but things that are increasingly well targeted to a demographic or a psychographic,. I think we will want to have some kind of a filter that just keeps the hell out because our likelihood of getting suckered is going to really rise up astronomically. Whether that can be developed, but then secondly, like you said, are people really going to want to opt in? There would be something enjoyable about a media and thought bubble that is very tailored to them and is very soothingly confirmatory.