Evolution and Significance of Customer Data Platforms

In this episode of #Hashtags, Gartner analyst Lizzy Foo Kune talks shop on Gartner’s first-ever Magic Quadrant for Customer Data Platforms, providing an overview of trends in the customer data platform (CDP) market. The discussion includes how CMOs can manage through an era of change, as customer data becomes not just a marketing asset, but also an enterprise asset.

Lizzy Foo Kune is a Gartner VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.